Availability Heuristic

We are scared of things we are most aware of. For example, we are more scared of sharks because of Jaws and other shark films, whereas the actual risk is very low indeed.

As such we overestimate the risk for things that are vivid and intense.

Kind of twisted version of the negativity bias, this is a way our brain makes shortcuts by focusing the immediate and the emotional.

A way to combat this is to red team, although it is often difficult to completely overcome it.

It's similar to proximity bias, but more focused on the outcome rather than the inciting incident.

David Ralph Lewis- Notes

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This page modified on 30 Jun 2021 at 14:43

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Perception Problems
Proximity Bias