social-media-is-a-slot-machine

Social media is a lot like gambling. You pull the lever by making a post then you may win big with attention. Social-Media-is-Designed-to-Capture-Our-Attention and one of the ways it does this is to randomise rewards, just like a slot machine is designed to keep you playing.

… social media apps like Instagram operate like phone games. They’ve replaced classics like Snake or Candy Crush, except the game is your sense of self.)