Being-online-flattens-your-personality

Online communication simplifies how we speak to each other, by removing body language and distance, as well as nuance. Your personality is reduced to a few traits that others can pick up on, or you are pigeonholed into a type of person. A-personal-brand-is-a-performance-for-an-imagined-audience after all.

References

Doppelganger-by-Naomi-Klein-2023 explores this via Zadie Smith.