Doppelganger by Naomi Klein 2023
BookNotes author: Naomi-Klein
Naomi Klein explores the alternative right wing internet through being mistaken for Naomi Wolfe and the metaphor of dopplegangers, as well as conspiracy theories and capitalism. Unlike The Shock Doctrine, it didn’t tell me a lot that was new but I think she’s an interesting writer that has done a lot of research, so was worth it.
Key Ideas
- Doppelgangers-scare-us-because-they-reflect-ourselves
-
Mirroring-is-an-attack-tactic
Conspiracy Theories
- Conspiracies-distract-from-truth
- Conspiracy-theories-get-the-facts-wrong-but-the-feelings-right
- Covid-was-a-conspiracy-accelerator-because-of-lack-of-control
Online
- Being-online-flattens-your-personality
- A-personal-brand-is-a-performance-for-an-imagined-audience
- Machines-turn-people-into-machines
- AI-is-a-mimic-machine
The Far Right
Notes mentioning this note
A personal brand is a performance for an imagined audience
Curating a personal brand online is about exaggerating parts of yourself that people want to see while dampening parts they...
Being-online-flattens-your-personality
Online communication simplifies how we speak to each other, by removing body language and distance, as well as nuance. Your...
Conspiracies distract from truth
[[Conspiracy-theories-get-the-facts-wrong-but-the-feelings-right]]. They misdirect the anger and suspicion of the people into scapegoats. As such, they are useful for the people...
Conspiracy theories get the facts wrong but the feelings right
Conspiracy theories are examinations of our fears. They identify that things are wrong in our society. Often they scapegoat a...
Covid was a conspiracy accelerator because of lack of control
The Covid-19 pandemic was distressing and difficult, with society uprooted and people’s lives having a lack of freedom and control....
Doppelgangers scare us because they reflect ourselves
In horror stories of doubles, there is always a sense that the doppelganger could be you, that your personality is...
Fascism is a distillation of capitalism
Fascism is not a separate system from capitalism, a distinct set of different rules. Instead, it is a distillation of...
Machines-turn-people-into-machines
We should be careful about the systems we create. An online world made by machines will turn people into machines,...
Mirroring-is-an-attack-tactic
A way of deflecting accusations that your opponent is throwing at you is to accuse them of the same thing....
The-far-right-fill-in-failings-of-left
Often, far right tactics are calculated to take advantage of where the left fails. In [[Doppelganger-by-Naomi-Klein-2023]], Klein explores how Steve...
There is a mirror world of the right wing internet
As much as we might like to think we know the internet, most of us are oblivious to the right...
Wellness leads to fascism because of optimisation
When taken to the extreme, wellness and fitness is about improving your body and optimising every perceived flaw. It means...